The TIFF format is the professional standard file type for archival imaging. It saves photos with complete lossless fidelity and handles very high bit depths. The downside is file size — a one TIFF file from a DSLR can easily be extremely large.
To share and distribute TIFF images, converting to JPG significantly lowers file size keeping great image quality for most purposes.
Such large files are too big for web use. Email services have file size restrictions. Social media platforms apply file size limits. Online stores perform poorly when files are too large.
The process reduces storage by read more up to 95 percent according to the image content and export options. This makes images instantly shareable and suitable for web.
Professional photographers usually store a TIFF master file for professional use, while exporting JPG copies for web publication.
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